Global Action to End Smoking
Global Action to End Smoking came to us with a solid foundation, but needed a content strategy that achieved both simplification and amplification. They had multiple pages covering overlapping ground and sought a single clear hub to serve their target audience: people seeking help quitting. We designed a single, conversion-optimized landing page to be their best public-facing asset, paired with a newsletter refresh and an SEO/AEO content strategy built to generate organic search traffic and earn AI chatbot citations.
Project highlights
Consolidated three existing web pages into a single SEO/AEO-optimized resource
7 high-impact, low-lift newsletter engagement optimization tactics
Blog strategy with 20 high-impact post recommendations and SEO/AEO implementation guidance
Katherine Foley, Senior Director of Communications
“As a charitable grantmaking group, our needs are often not big enough for a large PR firm to tackle. Lauterborn Media met us where we are and gave us detailed, actionable advice on how we can grow our audiences and measure our success. Evan is an expert in the SEO/AEO and audience development space, as evidenced by his thorough yet digestible recommendations for us. Sharing our message far and wide is key to our mission of ending global combustible tobacco use.”
