HousingWire
We partnered with HousingWire, the leading news media publisher in real estate, to transform their paid acquisition strategy across multiple revenue streams: newsletter acquisition, event ticket sales, and paid subscription conversions. Managing campaigns for four of their largest brands, we embedded directly with their Product, Marketing, C-Suite, and Design teams to drive coordinated growth.
2025 highlights
$270k+ in business value generated
+112% ROAS across all campaigns
16k+ newsletter subscribers acquired with 76% higher open rates on average
Clayton Collins, CEO
“Working with Lauterborn Media has materially elevated our audience development strategy over the past year. Strategies shift and budgets get calibrated, yet Evan stays on his toes and moves with the business. He brings expert-level awareness and execution to how we introduce new users to our brands, from newsletters to paid products. We have our foot on the gas across the company, and this audience development partnership is a critical part of that momentum.”
Collaboration with HousingWire's design team.
AI-Assisted Ad Design by Lauterborn Media.
Collaboration with HousingWire's design team.
AI-Assisted Ad Design by Lauterborn Media.
Collaboration with HousingWire's design team.
AI-Assisted Ad Design by Lauterborn Media.
Collaboration with HousingWire's design team.
AI-Assisted Ad Design by Lauterborn Media.
Collaboration with HousingWire's design team.